
DIGITAL STRATEGY & REPORTING
Turn your e-commerce headaches into an automatic success story.
Sustainable and explainable strategies that connect your business to the people it benefits most.
Digital marketing challenges are naturally complex—but they only become Pandora’s box if you try to solve them all at once. Here’s our clear-cut approach:
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First we identify, then we amplify. To create a strong, sustainable digital strategy, we always start with your strengths
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Then we pick our battles. No digital hill is worth dying on.We’ll find what will make the biggest impact first, and then head to the next.
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And we never stop executing. We optimize each result with the next result, prioritizing consistency for sustainable performance.
This is how we add rocket fuel to profit engines that never sleep—and never break down.


The team at Craft52 has been instrumental in taking Pappy & Company’s digital marketing efforts to the next level. Kevin is excellent at communicating and understanding small business needs and making their budgets work hard for them. I would highly recommend Craft52 to any small business looking to grow their marketing outreach.
Mollie Patton, Marketing Director, Pappy & Co
CASE STUDY
WHAT WE DO &
How we get it done.
ECOMMERCE STRATEGY
Drive growth.
Ecommerce Sales, Traffic, Conversion Rates, Lead Capture — you tell us the metric that matters, and we’ll build a strategy to get you there. Don’t know? We’ll help you figure it out.
CONTENT STRATEGY
Activate your assets.
So much brand content just sits on a hard drive underutilized, or unused completely. We’ll help you activate it with purpose—and with great results.
SYSTEMS STRATEGY
Sync up software.
There’s a marketing SaaS platform, API, or integrator for just about anything you can imagine. We know how to build them, connect them, and use them.
CHANNEL STRATEGY
Put tools to work.
The internet is full of gizmos, doodads, and promises. We cut through that noise and identify the sustainable, scalable levers that are the best fit for your business.
BUSINESS REPORTING
Deploy data.
How well do you really know your customers? Our ecommerce and business intelligence tools to get real, actionable insight into what works—and what’s a waste of time.
BRAND PARTNERSHIP
We mean B2B.
At Craft 52, you won’t deal with sales guys, project managers, quotas or kickbacks. You’ll only work with the people behind the strategy and the work—and that’s us.
“Jonathan was a pleasure to work with. He was attentive, helpful, and skilled. My experience was nothing but positive.“
DEAN KARNAZES, THE ULTRAMARATHON MAN