Digital marketing has become messy business with the proliferation of platforms, the democratization of content, and the evolution of technology. At Craft 52, we advocate a simple approach—identify existing brand competencies then edit, amplify, and curate a digital presence that reflects those strengths and passions. We’d rather build a sustainable strategy that connects a brand to important audiences than chase the latest fad or competitor’s campaign. We like research. We like creativity. And we like to experiment based on feedback from understandable and actionable reporting. Our goal is to help brands listen and learn from the vibrant communities of the digital landscape, then tell their own story.