Work.

We specialize in digital strategy and execution, but that’s a huge bucket: ecommerce, inbound, content, social, code. No matter what the project, our goal is to get ideas off the whiteboard and onto the web. We test, we analyze, we optimize, then we scale. And while we’re cool with impressions, we prefer to measure success by engagement, conversions, and sales. One thing we never forget: Keep it Simple. Do Good Work.

 

Explore Case Studies


Current Partners


Past Partners


Case Studies:

Marketing Operations.

Flylow Gear


August 2019 marks our one-year anniversary of working with Flylow. Over the past year, we’ve helped Flylow realize tremendous gains in their email marketing channel, leading all digital channels in growth by a wide margin. As our longer-term website design projects come online, we expect to see continued improvements to conversion and engagement. The next steps for this project include focusing on email engagement, consumer segmentation and marketing automation. Our long-term partnership offers a unique opportunity to analyze and execute based on broader digital and brand trends ensuring a path to sustained, year-over-year growth.

Key Stats

+36%

YOY Growth in Traffic from Email Channel

+30%

YOY Increase in Conversion Rate from Email Channel

+101%

YOY Increase in Revenue from Email Channel

Velomacchi


In spring 2018, innovative carry-gear brand Velomacchi was in a growth cycle looking to expand their foothold in the moto industry. To begin teasing out new market opportunities, we jumped in to wrangle their powerful CRM platform Hubspot, execute influencer campaigns, email marketing, and social advertising during major sales seasons. Our directives were simple: Grow sales, grow lists, and do it efficiently.

Key Stats

+93%

YOY Growth in Ecommerce Revenue

+99%

YOY Growth in Website Traffic

+63%

Growth in Email Marketing List

Case Studies:

Digital Strategy.

Wild Rye


Launched in 2016, Wild Rye is unique brand with an incredible “For Women, By Women” story in the technical outdoor-gear space. Going into Spring 2019, the brand needed a digital partner that could do it all: landing-page development, email marketing support, SEO optimization, content strategy, paid advertising and the strategy that ties it all together. Through the first five months of our partnership, the brand has experienced tremendous growth across key channels. But perhaps most importantly, it’s discovered a path forward in digital marketing.

Key Stats

+64%

YOY Growth in Revenue

+100%

Growth in Email Marketing List

+47%

Improvement to Return on Ad Spend

+25%

Increase in Organic Search Traffic

+60%

Increase in Ranked Keywords

We’ve been working with Craft 52 to clean up and jump-start our digital presence and grow our DTC business. They’ve been fabulous to work with and taught us what we need to know along the way, so that not only is our online presence better today, but we’re equipped with the tools and knowledge to make better decisions moving forward. Most importantly, it’s obvious that they believe in our brand, making it feel like a true team effort, rather than an external agency simply executing X, Y & Z.

— Cassie Abel, Founder, Wild Rye

Black Lab Sports + 4Arm Strong


Based in Boulder, Colo., Black Lab Sports is a venture fund and incubator offering broad-level marketing as well as organizational, and logistical support to a fleet of brands focused on human performance. In the fall of 2018, BLS brought us in to help spearhead digital strategy and execution across their associated brands. Our largest partnership with 4Arm Strong required a complete website overhaul from Woocommerce to Shopify then an entirely new traffic acquisition strategy designed at finding cost efficiencies, and a scalable growth model.

Key Stats

+91%

YOY Increase in Ecommerce Conversion Rate.

70%

Reduction to Cost of Acquisition from Paid Channels.

+120%

YOY Increase in Paid Channel ROAS

Case Studies:

Design & Development.

Mistunderstood.com

In collaboration with Movement Strategy, Craft 52 was tasked with developing a youth-centric, hip website for the Mist:Understood campaign for Ball Aerosols. Utilizing the Wordpress platform, we built a custom theme to help convey the truth about aerosol products.

Website: mistunderstood.com

Platform
Wordpress

Base Theme
Understrap w/ Child Theme Integration

Plugins
Owl Carousel
Advanced Custom Fields Pro
WPBakery Page Builder


Freeskier Magazine

freeskier-featured.png

Platform
Wordpress

Base Theme
Understrap w/ Child Theme Integration

Plugins
Owl Carousel
Advanced Custom Fields Pro
WPBakery Page Builder

As a media leader in the outdoor space, Freeskier Magazine hired Craft 52 to revamp their website with a custom built theme that utilizes the vast archive of beautiful imagery collected in the field. The result, an image heavy yet simple layout that lets the content do the talking.

Website: freeskier.com


SK&S Law Group

Platform
Squarespace

SK&S Law Group is a new and motivated law practice focusing on business, IP, cannabis, and real estate law. When they wanted to build their first website, they wanted something clean, modern and reflective of their brand. Craft 52 was able to deliver in under four weeks.

Website: skandslegal.com