CRAFT 52 BLOG
Laying Bricks.
Modern digital marketing has more in common with bricklaying than it does with PowerPoint presentations.
Case Study: Flylow
Through a relentless dedication to their customers, quality gear, and a homegrown, mountain raised attitude, Flylow has become one of the true success stories in the outdoor industry. When it came to growing a DTC business however, they knew they needed to call in the professionals.
Case Study: Pappy & Co
Pappy & Company is a family-owned bourbon lifestyle brand founded by the great granddaughters of Pappy Van Winkle. By leveraging the family legacy and their modern, sophisticated tastes, they make & offer products adored by bourbon enthusiasts around the country.
Case Study: Dave & Matt Vans
Dave & Matt Vans is a unique camper van upfitter that builds high-end campervans at affordable prices. Their goal: To streamline the customization and purchase experience so more people can get offline and on the road.
What Steps Should I Take To Prepare My Ecommerce Business For iOS 14 Privacy Changes?
Editor’s Note: This blog post is Part 2 in a two-part series discussing how the 2021 iOS 14 Privacy updates will affect ecommerce businesses. For more information about the changes coming to iOS 14, i recommend you read part 1. In early 2021, Apple will officially launch the long-announced, moderately delayed updates to the iOS…
How The New Apple iOS 14 Privacy Changes Might Affect Advertising And Your Ecommerce Business.
Editor’s note: I have since written a follow up to this article outlining things ecommerce business should do to prepare for the coming iOS 14 changes. Read part 2 of the series here. Apple’s new data sharing consent policy delivers a massive blow to app-based businesses, but if you run a web-based ecommerce store, plan…
The Future Of Endemic And Print Media In The Outdoor Industry
Note: This piece is a response to a really nicely written blog post by Drew Simmons over at PaleMorningMedia.com and semi one-sided conversation that’s been happening on social media since the demise of TEN media including Powder, Bike, Surfer, Snowboarder. Dunno why I felt compelled to write it. Maybe cause of my connection to the…
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In Praise Of: 80% Done
In modern digital marketing, almost done and live is better than perfect and stuck on a hard drive.
5 Truths For Better Digital Marketing
Automation, E-commerce, Simple Math, Showing Up Every Day. The stuff we’ve learned as sailors of the high digital seas and a brief(ish) history of Craft 52.
The Only KPIs that Matter Pt. 2: The REAL Cost Of Acquisition
What do your digital channels really cost? Oh, and don’t forget to factor in bandwidth.
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The Only KPIs that Matter Pt. 1: Conversion Rate
Conversion rate is the north star of digital. Especially if you’re trying to scale.
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