CRAFT 52 BLOG
Modern digital marketing has more in common with bricklaying than it does with PowerPoint presentations.
Through a relentless dedication to their customers, quality gear, and a homegrown, mountain raised attitude, Flylow has become one of the true success stories in the outdoor industry. When it came to growing a DTC business however, they knew they needed to call in the professionals.
Pappy & Company is a family-owned bourbon lifestyle brand founded by the great granddaughters of Pappy Van Winkle. By leveraging the family legacy and their modern, sophisticated tastes, they make & offer products adored by bourbon enthusiasts around the country.
Dave & Matt Vans is a unique camper van upfitter that builds high-end campervans at affordable prices. Their goal: To streamline the customization and purchase experience so more people can get offline and on the road.
Editor’s Note: This blog post is Part 2 in a two-part series discussing how the 2021 iOS 14 Privacy updates will affect ecommerce businesses. For more information about the changes coming to iOS 14, i recommend you read part 1. In early 2021, Apple will officially launch the long-announced, moderately delayed updates to the iOS…
Editor’s note: I have since written a follow up to this article outlining things ecommerce business should do to prepare for the coming iOS 14 changes. Read part 2 of the series here. Apple’s new data sharing consent policy delivers a massive blow to app-based businesses, but if you run a web-based ecommerce store, plan…
Note: This piece is a response to a really nicely written blog post by Drew Simmons over at PaleMorningMedia.com and semi one-sided conversation that’s been happening on social media since the demise of TEN media including Powder, Bike, Surfer, Snowboarder. Dunno why I felt compelled to write it. Maybe cause of my connection to the…
In modern digital marketing, almost done and live is better than perfect and stuck on a hard drive.
Automation, E-commerce, Simple Math, Showing Up Every Day. The stuff we’ve learned as sailors of the high digital seas and a brief(ish) history of Craft 52.
What do your digital channels really cost? Oh, and don’t forget to factor in bandwidth.
Conversion rate is the north star of digital. Especially if you’re trying to scale.