Keep it simple.
Do good work.
As a company that has pulled together more About pages than we can count, there are really only two things that drive everything we do at Craft 52. Keep it simple. Do good work.
It’s worth repeating (several times) because:
- It’s painfully easy to make things complicated, especially in today’s digital marketing landscape. Simple and easy are not the same. Simple takes time, focus, and commitment. Simple takes trusting the process, the tools, and the data. Simple takes help.
- Good work gets done. Perfect work gets dusty. Digital marketing isn’t about starting with perfection, it’s about embracing what’s good enough for now—and then consistently and sustainably improving from there.
Our belief in these core tenets is why we can achieve so much in a short amount of time—because we don’t need *all* the answers to get started. We know we’ll find them once we do.
Big ideas don’t come from high-cost cubicles. They come from co-working spaces, coffee shops, ski-area base lodges, New England beachfronts, and pretty much anywhere with decent wifi.
From website development to content production to the strategy that ties it all together, Craft 52’s flexible, small-batch approach draws from deep and diverse editorial and digital experience that can be tailored to fit any need.
Meet our team.
As the former digital media director at Storm Mountain Media, Freeskier Magazine, and Snowboard Magazine, Jonathan thrives in the digital world. With over 12 years of experience in web design and development, digital marketing, social media, and more, Jonathan advocates well-rounded strategies that will help take brands to the next level in the digital space.
Former digital brand strategist at SCARPA North America and senior editor at Skiing Magazine, Kevin is a writer turned marketer & data junky. He loves scaling small & mid-sized ecommerce businesses through disciplined strategy and relentless execution. His goal is to offer the channel expertise you won’t find in a freelancer and the one-on-one service you’ll never get from a larger agency.