CASE STUDY: MARKETING SYSTEMS
Dave & Matt Vans is a unique camper van upfitter that builds high-end campervans at affordable prices. Their goal: To streamline the customization and purchase experience so more people can get offline and on the road.
At first, a simple website.
And then… everything else
Website Design and Development
Redefined sales model
Automated sales and service email campaigns
Ecommerce support and technical implementation
UNIQUE LEADS FROM THE NEW VAN BUILDER
CUSTOMIZED, DIRECT CUSTOMER TOUCH POINTS AUTOMATED THROUGH EMAIL
INCREASE IN SALES REVENUE IN UNDER 2 YEARS
YEAR-OVER-YEAR INCREASE IN WEBSITE TRAFFIC TO NEW SITE
Dave Felser, Co-Founder, Dave & Matt Vans
Dave & Matt Vans came to Craft52 because they needed to get their marketing engines to fire on all cylinders—without blowing a financial gasket.
It all started with a simple website.
Dave and Matt came to us in late 2019 with a straightforward request—give them a more professional presence online while retaining their homegrown roots.
As the website project wrapped, they tapped us for another assignment: helping them find technical solutions to generate more leads and customers. They were looking to scale production and sales by about 150% in the coming year—and they wanted to make it as automated as possible.
Normally a project like this would be a fully custom build—however, with some hard work and creative thinking, we were able to keep come up with a workable and affordable solution using readily available software, like
This entire ecosystem connected with the company’s Salesforce customer management system, and we were able to track and monitor every customer across every interaction.
It became the year of the MVP: Minimum Viable Product, meet Most Valuable Player. While our system wasn’t custom or fancy by any means, it worked—and it provided a customer experience unrivaled in the custom camper van space. Customers loved it and it paid off—they ended up beating annual sales goals by 277%
Thanks to this MVP customer acquisition system, Dave & Matt Vans was able to load test their core business concept and realize the true demand for their vans—which turned out to be significantly larger than they expected.
Kevin Luby, Co-Founder, CRAFT 52
From our initial meeting with Kevin and Jonathan we could tell that they understood our brand, wanted to learn more in order to do their best work, and they were fully prepared to do that work.
The most enjoyable part about working with Craft52 is working with good people who care a lot about their work.
I’d have to say the most unexpected outcome of our work together has been the amount of compliments we receive about our website. It seems to be almost daily that someone mentions to us how much they enjoy building their custom Dave & Matt Van through the platform designed and built by Craft52.
Our business would not have been able to grow as fast as we have without the help of Craft52. When Dave & Matt Vans first partnered with Craft52 in late 2019, we were a small start-up just getting off the ground. In under two years, we increased our sales revenue by almost 2000% while barely needing to increase our sales staff due to the highly efficient sales pipeline that Craft52 helped us to build.